Condense all your eCommerce Data into one simple table
Learn how products, customers & propositions affect Ad & Website performance
Use a single platform to manage Marketing & Merchandising
Enabling weekly meetings where cross-functional teams Learn, Build & Win together
Leap to the forefront of AI/ ML, BI and User journey automation
Merca's pioneering data model & connectors that get you started within Weeks and Days
For Marketing Teams
Save up to 20% of your Ad spends with hourly insights into Traffic Quality
Achieve 2-3x better Signal Quality for faster campaign optimization
Access insights into which Products & Audiences truly drive campaign outcomes
For Merchandising Teams
Manage visibility and ad spend allocation across products & collections
Test various product sorting options across website & app collections
For Analytics & Technology Teams
Turbocharge proprietary projects around AI/ML model training, Reporting or Workflow automation, & more using Merca's unified & sanitized tables
"Merca's data-model which is built in on core concepts of Retail like products, shoppers, offers, creatives, etc enables our Marketing & Merchandising teams to make collaborative & practical decisions every week."
- Head of eCommerce at a large multi-category retailer
"Given our large catalog, Merca's single window view to track/ manage product performance across ads, website, and app is mission critical for us."
- Category Manager, online marketplace with 50k+ sustainable brands
"Merca's hourly reporting that consolidates metrics from the multiple marketing, browsing and order systems we use saves us the pain of having to juggle tonnes of spreadsheets and panels each day."
- Head of Analytics, Series-A funded DTC fashion startup
"Amidst dynamic shifts in the online advertising landscape, which often disrupt performance, we've found the Merca team's support in enhancing our signal quality to be vital and irreplaceable."
- Founder & CEO at a category-leading marketplace in India
Merca
Frequently asked questions
The questions below have been selected from those most commonly asked by our customers.
What is Merca?
Merca is a software-powered integrated solution that employs a proprietary suite of technology, analytics & automation features to enable Brands to improve their own-website revenues.
How is it relevant for me/my brand?
Merca is built specially for Fashion, Luxury & Lifestyle brand websites, with the aim of delivering Revenue & Loyalty growth at a fraction of the costs paid by most brands.
Who are the people behind it?
Our founders are a group of smart, experienced guys who have seen first hand the pain independent webstores go through when starting business. Get in touch with them.
How long has Merca been up and running?
Merca started work on its first client in February 2017
Can you guys do a demo or a pilot?
A pilot is possible for a 3-6 month period. For details and costs involved, please contact us @ cs@merca.ai
How long will it take to get me started on Merca?
Evolvable installation can take as little as three weeks from the time of signing of contract and sharing of information. If a website needs to be built from scratch, the timeline will shift accordingly.
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